Working with branding and design agency Voicebox Creative, we created an immersive experience for the launch of the Spanish Quarter wine from Spanish wine giant Cordineu. Voicebox created a whimsical label that captured the warmth and friendliness of Spain with a richly illustrated storybook square incorporating unique Spanish icons, such as the Barcelona’s Columbus Monument, as focal points.
Our concept was to extend the brand identity work and make the world of the Spanish Quarter come alive by creating a site that takes you “inside the bottle.” Working with motion graphics powerhouse Cobra Creative we used 3D animation stitched together in Flash to bring the label to life and invite users to explore.
The site included a custom-made fútbol game - Fútbol Fantastico - as well as recipes and information about the cultural and winemaking traditions of the Catalonian region where the wine is produced. And our own Creative Director Brandon Herring composed and performed all the music for the site.
All music for the SQ site was composed and performed by 17FEET's Brandon Herring. Have a listen.
2007 Outstanding Achievement
2007 Flash Site of the Year
