Sprint Instinct
Touch and Go
Working closely with Sprint & SEVEN we provided interface and visual design for the email application of the very successful touch-screen Instinct Phone. As one of twelve application development partners on the project, our role was to design an email application that made sense within the Instinct ecosystem.
"The Instinct does an excellent job with its e-mail features...it's far ahead of most other handsets on the market, including the first iPhone. We had only to enter our Yahoo account information and we were up and running in no time."
– CNET editors' review
A Wide Audience
According to Sprint, the Instinct has become the most successful device launch in Sprint history. One of the key factors for the success of the device was the design relationship between carrier, OEM and application providers. Being a part of this new agile development process with Sprint, Samsung & SEVEN was an exciting place to be, allowing us to contribute designs that were almost immediately implemented.
Simply Integrated
With an integrated calendar that syncs with all major platforms – Google, Yahoo, MSN, Outlook, etc. we were able to rapidly produce an interaction design model and visual design style that incorporated SEVEN’s mobile email technical firepower within the context of Sprint’s new look and feel, fast.