HP Magazine

We developed concepts for an immersive digital magazine to
highlight apps on the HP TouchPad.

What it is

Real-world Parallel

Starting with strategic content development, we approached the project through the lens of a real-world magazine with features, editorials, lists and reader feedback. Each of these could be valuable as potential content models for apps, from all-star developer profiles, features on the latest games, to must have apps.

Make the
content relevant

With a broad range of possible content, it made sense to keep it fresh and seasonal. What are the best apps for the person on the go who wants to get in shape for the summer? We also incorporated experts from the WebOS community and staff picks as ways of giving users trusted sources to discover new apps.

An Immersive WebOS

Using the elegant framework created by the internal team, we took it a step further to create a richer, more immersive look for the magazine that reflected the various content types and allowed for editorial flexibility with app purchase built right in to each story.

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