Greatest Hits

Over the years we've been able to do some really fun work, from a website
that talks back to you, to “the worlds stupidest website.” All in a days work.

What it is

Mike's Hard Lemonade

He's loud. He's brash. He's a bottle. Using the hand-held film style of the commercials as our guide, we used scrap-book inspired graphics incorporating hand drawn elements to give him a home on the web.

With a cast of crazy characters and tons of video content the concept was a no brainer — road trip! Well, that was also the concept of TV campaign led by Creative Directors John Zissimos and Greg Rowan at McCann Erickson San Francisco. Launch Site

  • 2007 Gold Medal Award

Eagle Eye

A breakthrough in online Alternate Reality Gaming, Eagle Eye Free Fall is an immersive experience integrating voice recognition and Flash that served as a prequel to the Paramount Pictures feature film Eagle Eye. After entering your phone number, the site calls you and the journey to find the fleeing Phil Mourra begins. We won't spoil the ending but it doesn't look good for Phil…

  • 2009 Interactive Annual
  • 2009 Best in Class

The Spanish Quarter

Working with branding and design agency Voicebox Creative, we created an immersive experience for the launch of the Spanish Quarter Wine from Spanish wine giant Cordineu. Voicebox created a whimsical label that captured the warmth and friendliness of Spain with a richly illustrated storybook square incorporating unique Spanish icons such as the Columbus Statue as focal points. Launch Site

  • 2007 Outstanding Achievement
  • 2007 Flash Site of the Year

Yahoo!

Video mash-ups may be very 2006 — but hey, it was 2006! When Olgivy Interactive and Ogilvy New York teamed up for an interactive microsite to accompany their “Be a Better” campaign they came to 17FEET.

We built an editing interface allowing the user to pick a set-up and then add a punch line to create new “directors cuts” of the commercials. A simple idea executed simply.

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