We’re often straddling the line between “marketing” and “product design” and have stumbled upon a dirty little secret: it’s the same thing. Yes, you’ve heard it before – Your product is your brand. It’s the mantra of companies large and small; of those that operate in the digital space to those the operate in the physical world. But when it comes to digital offerings the ease of access to the product experience makes the brand and the user experience closer than ever.  Continue Reading